Academy Videos

Published April 16, 2021

Planning Stage

  • Branding Your Business
  • Casting a Vision
  • Compliance with Laws and Regulations
  • Creating Your Version of Life Balance
  • Defining Your Dream
  • How to Be Successful in a Service-Based Business
  • How to Profit in a Product-Based Business
  • Identifying Your Strengths
  • Identifying Your Target Market
  • Insurance, Licensing, and Record Keeping
  • Investors, Nonprofits and Copyrights
  • Location and Logistics
  • Making Money
  • Making the Most of Your Money and Time
  • Mastering Pricing
  • Naming Your Business
  • Overcoming Fear and Excuses
  • Planning Around Your Schedule and Space
  • Platform, Point of Sale, and Records
  • Policies and Procedures
  • Products and Services
  • Profit or Nonprofit: Which Route to Take
  • Running an Etsy Business
  • The 12 Tools Every Coaching Business Needs
  • Types of Businesses & Insurances
  • Understanding Competition
  • Understanding Taxes
  • Using Social Media
  • Writing Effective Goals
  • You Need a Plan
  • Your Elevator Pitch
  • Your Mission Statement
  • Your Unique Position
  • Your Values Matter
  • Your Why Matters

Goal Setting Stage

  • Balancing Family and Leadership with Rachel Cruze: Part 1
  • Balancing Family and Leadership with Rachel Cruze: Part 2
  • Five Goals to Set for Your Business
  • Goal Setting
  • How to Be a Team While Chasing a Dream
  • How to Keep Projects on Track
  • Setting Goals
  • The Importance of Time Management
  • Using the Wheel of Life to Set Goals

Research Stage

  • 4 Ways to Conduct Research
  • Customer Research
  • Defining Your Competition
  • How to Do Research: Part 1
  • How to Do Research: Part 2
  • How to Identify the Problem You Solve
  • How to Know When to Throw in the Towel
  • How to Raise Prices
  • Identifying Your Target Market
  • Mastering Pricing
  • Recognizing the Value of Your Products or Services
  • Split-Testing: How to Know What’s Working and What’s Not
  • Understanding Your Competition
  • Why Your Customers Aren’t Buying
  • Your Unique Position

Action Stage

  • Branding 101
  • Branding Your Business
  • Building a Brand Identity
  • Building Your Email List
  • Creating a Mood Board
  • Creating a Social Media Content Plan
  • Creating Content
  • Creating Your Brand Experience
  • Engaging Your Audience on Social Media: Part 1
  • Engaging Your Audience on Social Media: Part 2
  • How to Create a Great Website
  • How to Present Yourself on Video
  • How to Write Using SEO
  • Maximizing Trade Shows
  • Overcoming the Fear of Selling
  • Selling by Serving
  • Selling with Confidence
  • Starting a Podcast
  • Storytelling
  • The Difference Between Free and Paid Content
  • The Four C’s of Messaging
  • The Truth About Sales
  • Using Social Media
  • What Your Content or Lead Magnets Should Be About
  • Your Elevator Pitch

Scaling

  • 10 Steps to a Great Hire
  • Best Practices for Hiring
  • Getting Ready to Hire
  • Getting the Help You Need
  • How to Get Your Products into Stores
  • How to Know When to Throw in the Towel
  • Scaling Your Business
  • The Future of Your Business
  • When to Take Your Side Business Full-Time

Other

  • 10 Ways to Stay Motivated
  • Become a Better Communicator
  • Being a Woman Who Champions Other Women
  • Being Responsive to Customers (While Still Having a Life)
  • Cash Flow Planning
  • Confronting Fear and Being Brave with Annie F. Downs: Part 1
  • Confronting Fear and Being Brave with Annie F. Downs: Part 2
  • Content Creation: What to Say and How to Say It
  • Expert Perspective: Amy Jo Martin
  • Expert Perspective: Emily Ley
  • Expert Perspective: Laura Vanderkam
  • Expert Perspective: Megan Tamte
  • Expert Perspective: Stu McLaren
  • Generosity
  • Gratitude and Generosity
  • How to Define Success and Grow Your Business
  • How to Handle the Haters
  • Making the Leap to Full-Time
  • Making Your Customer the Hero
  • Skills You Need to Succeed
  • Skills You Need to Succeed: Boundaries
  • Skills You Need to Succeed: Confidence
  • Skills You Need to Succeed: Hard Work and Persistence
  • Subscription-Based Business: Digital Products
  • Subscription-Based Business: Part 1
  • Subscription-Based Business: Part 2
  • Super Serving Your Customers
  • The Four Friends You Need in Business
  • The Other Side of the Story: An Interview with Christy’s Mom Part 1
  • The Other Side of the Story: An Interview with Christy’s Mom Part 2
  • Three Rules of Gaining Experience
  • Watching Your Dream Develop
  • What to Do If Someone is Stealing Your Stuff
  • What to Do When Business is Slow
  • What to Do with Your Weaknesses
  • Winning in the Small Things

 
JOIN THE ACADEMY